Every step
of the way.

Every step
of the way.

Every step
of the way.

Every step
of the way.

Every step
of the way.

Jewish Family & Child supports the healthy development of individuals, children, families, and communities through prevention, protection, counselling, education and advocacy services, within the context of Jewish values.

Jewish Family & Child supports the healthy development of individuals, children, families, and communities through prevention, protection, counselling, education and advocacy services, within the context of Jewish values.

Jewish Family & Child supports the healthy development of individuals, children, families, and communities through prevention, protection, counselling, education and advocacy services, within the context of Jewish values.

Jewish Family & Child supports the healthy development of individuals, children, families, and communities through prevention, protection, counselling, education and advocacy services, within the context of Jewish values.

Jewish Family & Child supports the healthy development of individuals, children, families, and communities through prevention, protection, counselling, education and advocacy services, within the context of Jewish values.

Known for decades as simply the Jewish ‘child protection agency’, Jewish Family and Child Service was in need of a strategic and creative partner that could help them rebrand the agency and find a meaningful way to tell their largely unknown yet remarkable story. An in-depth Bensimon's Brand Discovery process revealed a surprisingly friendly, upbeat agency culture focused on wellness and preventative counselling. One of Bensimon's first recommendations was to shorten the agency’s name to simply ‘Jewish Family & Child’. This seemingly small change, removing the impersonal word ‘services’, was aimed at helping the agency project a more personal brand message. Bensimon’s rebrand also included a new visual identity featuring a dynamic, multi-coloured logo and the brand position, ‘Every Step of the Way’, reflecting the involvement of Jewish Family & Child at all life stages.

Known for decades as simply the Jewish ‘child protection agency’, Jewish Family and Child Service was in need of a strategic and creative partner that could help them rebrand the agency and find a meaningful way to tell their largely unknown yet remarkable story. An in-depth Bensimon's Brand Discovery process revealed a surprisingly friendly, upbeat agency culture focused on wellness and preventative counselling. One of Bensimon's first recommendations was to shorten the agency’s name to simply ‘Jewish Family & Child’. This seemingly small change, removing the impersonal word ‘services’, was aimed at helping the agency project a more personal brand message. Bensimon’s rebrand also included a new visual identity featuring a dynamic, multi-coloured logo and the brand position, ‘Every Step of the Way’, reflecting the involvement of Jewish Family & Child at all life stages.

Known for decades as simply the Jewish ‘child protection agency’, Jewish Family and Child Service was in need of a strategic and creative partner that could help them rebrand the agency and find a meaningful way to tell their largely unknown yet remarkable story. An in-depth Bensimon's Brand Discovery process revealed a surprisingly friendly, upbeat agency culture focused on wellness and preventative counselling. One of Bensimon's first recommendations was to shorten the agency’s name to simply ‘Jewish Family & Child’. This seemingly small change, removing the impersonal word ‘services’, was aimed at helping the agency project a more personal brand message. Bensimon’s rebrand also included a new visual identity featuring a dynamic, multi-coloured logo and the brand position, ‘Every Step of the Way’, reflecting the involvement of Jewish Family & Child at all life stages.

Known for decades as simply the Jewish ‘child protection agency’, Jewish Family and Child Service was in need of a strategic and creative partner that could help them rebrand the agency and find a meaningful way to tell their largely unknown yet remarkable story. An in-depth Bensimon's Brand Discovery process revealed a surprisingly friendly, upbeat agency culture focused on wellness and preventative counselling. One of Bensimon's first recommendations was to shorten the agency’s name to simply ‘Jewish Family & Child’. This seemingly small change, removing the impersonal word ‘services’, was aimed at helping the agency project a more personal brand message. Bensimon’s rebrand also included a new visual identity featuring a dynamic, multi-coloured logo and the brand position, ‘Every Step of the Way’, reflecting the involvement of Jewish Family & Child at all life stages.

Known for decades as simply the Jewish ‘child protection agency’, Jewish Family and Child Service was in need of a strategic and creative partner that could help them rebrand the agency and find a meaningful way to tell their largely unknown yet remarkable story. An in-depth Bensimon's Brand Discovery process revealed a surprisingly friendly, upbeat agency culture focused on wellness and preventative counselling. One of Bensimon's first recommendations was to shorten the agency’s name to simply ‘Jewish Family & Child’. This seemingly small change, removing the impersonal word ‘services’, was aimed at helping the agency project a more personal brand message. Bensimon’s rebrand also included a new visual identity featuring a dynamic, multi-coloured logo and the brand position, ‘Every Step of the Way’, reflecting the involvement of Jewish Family & Child at all life stages.

Assignments Strategic Brand Planning, Media Planning, Creative and Design Development

Assignments Strategic Brand Planning, Media Planning, Creative and Design Development

Assignments Strategic Brand Planning, Media Planning, Creative and Design Development

Assignments Strategic Brand Planning, Media Planning, Creative and Design Development

Assignments Strategic Brand Planning, Media Planning, Creative and Design Development