National Holocaust Monument

KEEPING THE
LESSONS OF
HISTORY ALIVE.

KEEPING THE
LESSONS OF
HISTORY ALIVE.

The National Holocaust Monument will serve as a symbol of Canadian values and diversity, and as a memorial to the innocent men, women and children who perished.

BRAND POSITION
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BRAND STORY

As Canada was the only western nation without a Holocaust monument in its capital, the Federal government had pledged to build a National Holocaust Monument in Ottawa to serve as a symbol of Canadian values and diversity; and as a memorial to the innocent men, women and children who perished. BP was brought on to increase general awareness and grass roots fundraising for the monument, designed by world renowned architect Daniel Libeskind. Using online and print media, the campaign has successfully achieved both goals.

ASSIGNMENTS

Strategic Brand Planning, Media Planning and Buying, Creative Development

Strategic Brand Planning
Media Planning and Buying
Creative Development

Online Banner Ad
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